TrueSimple. What’s in a name?

in Design, Other Stuff, Reflections

I frequently get asked about the name TrueSimple. What does it mean? Where does it come from? The name TrueSimple emerged a decade ago when I was a doctoral student at Saybrook University. I was interested in starting my own consulting practice and I couldn’t stomach calling it Williams & Associates or some other generic […]

Edutopia – Designers Agreement

in Design, Education

 I like this. It’s called the Designer’s Agreement and I discovered it on a website called Edutopia that is sponsored by the George Lucus Educational Foundation. It includes information and great videos about applying design thinking to education improvement. Thanks to Sandy Speicher, Education Lead at IDEO for sharing the link. Designer’s Agreement 1. Everybody is a designer. We think of […]